![]() Posted on Tumblr, other users that feel drawn to the underlying mood will repost, in a sense claiming that feeling as their own. It’s like a visual display of “this is how I feel” or “this is what I like” and offers a medium to connect with others who feel and like the same things. Typically, for an aesthetic mood board, you will start by collecting a set of color- or style-based images that you instinctively feel drawn to. An Oscar de la Renta mood board from fall 2010, looking exactly like you imagine (credit: Vogue/Oscar de la Renta) Curating the Right Mood Whether you’re a product manager, web designer, writer, mural painter, brand strategist, or artisanal mixologist, I’ll take you through how to make the most of this fun and productive tool. They may not have a design background, and only seeing a handful of screens or materials can be tough for them to grasp the intent For either use case, both the process of curating inspirational elements and the end result can help get client buy-in, clarify your approach, give you fresh ideas, and instill a harmony in the various parts of a project that no written directive could quite achieve. The latter may or may not have a purpose other than to collect a set of static images, video, and colors that have a similar feel, style, color. The former can be a powerful way to achieve rapid visual prototyping on a project. Online and offline, we can talk about “traditional” mood boards, used to help clarify your thoughts, ideas, and purpose, and “aesthetic” mood boards. ![]() Mood boards are visual and accessible, and “help clients understand where ideas came from and could go.” Enter the #Mood Board They may not have a design background, and only seeing a handful of screens or materials can be tough for them to grasp the intent,” he says. “Mood boards are also an invaluable source of supportive direction when you’re running your own design concepts by a client. The focus in many industries today is on the customer or user “experience,” and mood boards have enjoyed a renaissance in part due to their ability to help stakeholders envision the eventual “feel” of a brand or product.įueled designer Glenn Hitchcock points out that clients are rarely designers themselves. But more recently, Pinterest, Tumblr, and collage, layout, and mood-board apps (The Matboard, Evernote) have made the psychological scope of this tool accessible to students, teens, and all sorts of professionals. Graphic and web designers brought this process online. For what seems like forever, designers of all stripes have used a physical collage of imagery to brainstorm, set the mood of a project, and help get to the final deliverable. This kind of mood board is as essential to our idea of “design” as a pair of horn-rimmed glasses and tapestry vest. You’re probably familiar with the classic foam poster board covered in paint swatches and carpet samples.
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